Choose the route
A channel supplies its own audience data, or a sample of viewers is asked.
Verified Audience Sampling
Real audience profiles, supplied by the channel or a named study, with the source and the date on every figure.
Platform data says how many watched. It rarely says who. Verified Audience Sampling brings in the answer from the people themselves: a channel supplies the profile of its audience, or a named study asks a sample of viewers, and StatAxis shows it with its source and date.
Nothing is guessed. Where a profile is missing, it stays missing, and nobody's figure is filled in for them.
Who it is for
Built for teams that need evidence.
Channels that want to show who their viewers are
Media buyers who need place, age and gender
Brands testing whether an audience matches a target
Research teams running a viewer panel
What you receive
Deliverables, named.
- An audience profile by state, age and gender, shown as percentages
- The source, date and sample size beside every profile
- A confidence note: supplied, sampled or unavailable
- Your profile placed in the media planner, so buyers can use it
- A re-sample on a schedule you choose
How the work runs
4 steps. No surprises.
Check
Profiles are read for consistency and compared with what is measured.
Publish with source
Each profile carries its source, date and sample.
Refresh
A new sample on a rhythm, so profiles do not go stale.
Honest edges
What this cannot tell you.
- Percentages only: no person is ever identified
- A profile is a sample, not a census
- Where nobody has supplied a profile, none is shown
Questions, answered
Straight answers.
Is the data verified?
It is shown as supplied by a channel or by a named study, with the source and date. We do not invent a profile.
Can any channel join?
Yes, through the verified audience programme. We check the figures and publish them with their source.
Who can see my profile?
You choose: only you, or buyers in the media planner.
Related services
Often used together.
Platform data is YouTube today. Instagram and Facebook are planned for January 2027, X for 2027 and connected TV by July 2027, subject to each platform's data access terms; a brief says which parts are measured and which are asked.
Bring us the question.
Name the decision, the people and the date. We write the question back in a form the data can answer.