Map the footprint
Every platform and account that belongs to the brand or media property.
Cross-Platform Measurement Study
One view of your audience across every platform that matters, built platform by platform, with the gaps named.
Audiences do not live on one platform, and a single-platform number understates a brand that is everywhere. The Cross-Platform Measurement Study builds a joined-up picture from each platform's own public data, and says plainly which parts are measured and which are not.
YouTube is measured today. Instagram and Facebook are planned for January 2027, X during 2027 and connected TV by July 2027, subject to each platform's data access terms. The study grows as the coverage does.
Who it is for
Built for teams that need evidence.
Media houses with many properties
Brands running campaigns across platforms
Agencies planning cross-platform buys
Researchers comparing platforms
What you receive
Deliverables, named.
- Audience and engagement by platform, side by side
- A note on which platform figures are measured and which are asked
- The overlap and the gaps between platforms where they can be shown
- A coverage statement that says what the study does not include
- Updates as new platforms are added
How the work runs
4 steps. No surprises.
Measure by platform
Each platform read on its own terms, with its limits.
Join with care
Figures are compared, not forced into one total that hides differences.
State the coverage
Every report says what is measured, what is asked and what is missing.
Honest edges
What this cannot tell you.
- Platforms are not summed into one number when their measures differ
- Coverage follows the published roadmap
- Offline and television audiences are outside the study until measured
Questions, answered
Straight answers.
Which platforms are covered now?
YouTube. Instagram and Facebook are planned for January 2027, X for 2027 and connected TV by July 2027.
Can we start now and add platforms later?
Yes. The study is built to grow and states its coverage in every report.
Why not one total audience number?
Because platforms measure different things. We show each fairly and say how far they can be compared.
Related services
Often used together.
Brand Attention Measurement
How much of the audience's attention your brand, campaign or spokesperson actually gets, set beside the names around it.
Read more →Verified Audience Sampling
Real audience profiles, supplied by the channel or a named study, with the source and the date on every figure.
Read more →Platform data is YouTube today. Instagram and Facebook are planned for January 2027, X for 2027 and connected TV by July 2027, subject to each platform's data access terms; a brief says which parts are measured and which are asked.
Bring us the question.
Name the decision, the people and the date. We write the question back in a form the data can answer.