Brief
Goals, audience, budget and the decisions that are still open.
Media Strategy Advisory
Decisions on channels, content and budget, made from measured evidence instead of habit.
Media Strategy Advisory turns measurement into a plan. Using the STX Index, the media planner and your own rates, we work through where attention is, what it costs and which choices carry the least risk.
We write the recommendation and the evidence behind it, and we say plainly what the data cannot support.
Who it is for
Built for teams that need evidence.
Media buyers and planners
Marketing heads setting budgets
Broadcasters and digital publishers
New entrants choosing where to be
What you receive
Deliverables, named.
- A review of your current channel and content mix against the market
- A budget split with risky channels left out and the reason given
- Prime-time and peak-moment maps for your audience
- A short list of experiments to test the plan
- A review after the first cycle, with what changed
How the work runs
4 steps. No surprises.
Review
Your current position set beside the measured market.
Recommend
A plan with the evidence and confidence behind each choice.
Follow up
A review after the first cycle to see what held.
Honest edges
What this cannot tell you.
- Advice rests on measured platforms; offline media is outside it
- Conversions and sales are not measured by StatAxis
- A plan is a recommendation, not a guarantee
Questions, answered
Straight answers.
Do you replace our agency?
No. We give your agency or your team an evidence base to plan with.
Can you work from our rates?
Yes. The planner uses your own rates to compare cost per thousand live viewers.
Is it a retainer?
It can be a single engagement or a recurring review. The brief says which.
Related services
Often used together.
Platform data is YouTube today. Instagram and Facebook are planned for January 2027, X for 2027 and connected TV by July 2027, subject to each platform's data access terms; a brief says which parts are measured and which are asked.
Bring us the question.
Name the decision, the people and the date. We write the question back in a form the data can answer.