Collect
Your decks, rate cards and the claims your team makes.
Ad Sales Evidence Audit
Check whether your sales team's story to advertisers is backed by data a buyer can verify.
Advertisers ask for proof. The Ad Sales Evidence Audit reviews the numbers, claims and pitch material your sales team uses, tests each one against measured data, and builds the evidence pack that makes the pitch easier to believe.
It is for media owners who want to win on facts, and for sales leaders who want every claim to survive a buyer's second question.
Who it is for
Built for teams that need evidence.
Media companies and their sales teams
Digital publishers and networks
Sales heads and revenue leaders
Agencies pitching media properties
What you receive
Deliverables, named.
- A claim-by-claim check of your current pitch material
- An evidence pack for your channels: audience, peaks, prime time, stability
- Answers to the questions buyers ask most
- Coaching notes for the team on using the evidence
- A refresh each quarter if you want it
How the work runs
4 steps. No surprises.
Test
Each claim checked against measured data, marked supported, partly supported or unsupported.
Build
A pack of figures a buyer can verify, with the method.
Brief the team
A short session so the pack is used the way it was built.
Honest edges
What this cannot tell you.
- Figures outside the measured platforms cannot be verified by us
- We do not write claims we cannot support
- Sales results depend on more than the evidence
Questions, answered
Straight answers.
Will the audit be critical?
It will be exact. A claim that does not hold is marked, with a stronger one offered in its place.
Can buyers see the evidence?
Yes, in the form you choose: a PDF, a live screen or a shared figure with its method.
Is it only for TV news?
No. It works for any media property whose audience is on a platform we measure.
Related services
Often used together.
Platform data is YouTube today. Instagram and Facebook are planned for January 2027, X for 2027 and connected TV by July 2027, subject to each platform's data access terms; a brief says which parts are measured and which are asked.
Bring us the question.
Name the decision, the people and the date. We write the question back in a form the data can answer.