Frame
Name the decision, the people to hear from and the date you need the answer.
Custom Research
A research study built around your question, your population and the date you need the answer.
When no ready report answers the question, we build the study. Custom Research starts from the decision you must take, names the people to hear from, writes the method down and delivers findings you can defend in a meeting.
It can stand alone, or sit beside platform measurement so that what people say is checked against what they watch.
Who it is for
Built for teams that need evidence.
Media companies and publishers
Brands and agencies
Public bodies and campaigns
Founders testing a market
What you receive
Deliverables, named.
- A written brief: question, population, method, timeline
- A questionnaire or interview guide and the sample plan
- Fieldwork with consistency checks
- Findings, tables and a branded PDF, or a live screen
- The method kept with the result, for later audits
How the work runs
4 steps. No surprises.
Design
Questionnaire, sample and method, with what the study will not be able to say.
Field
Collect the answers and check them for consistency.
Report
Findings first, tables next, method last, with confidence on every figure.
Honest edges
What this cannot tell you.
- A study answers the question it was scoped for, not neighbouring ones
- Small samples are reported as small
- Predictions are labelled as predictions
Questions, answered
Straight answers.
How long does a study take?
It depends on the population and the method. The brief carries a timeline before work starts.
Can it be repeated?
Yes. A study written as a tracker can run weekly, monthly or around an event.
Who owns the result?
You do, in the form agreed up front.
Related services
Often used together.
Platform data is YouTube today. Instagram and Facebook are planned for January 2027, X for 2027 and connected TV by July 2027, subject to each platform's data access terms; a brief says which parts are measured and which are asked.
Bring us the question.
Name the decision, the people and the date. We write the question back in a form the data can answer.