Frame
The subject, the group to hear from and the dates, agreed in writing.
Audience Sentiment Tracker
What people feel about a brand, a topic or a person, asked directly and set beside what they watch and discuss.
Platform data shows that people watched and that they reacted. It cannot say how they felt. The Audience Sentiment Tracker puts a short, repeated set of questions to a chosen group of respondents and lines the answers up against the measured conversation around the same subject.
Run on a rhythm you choose, it shows whether a view is moving, when it moved and what was in the news at the time.
Who it is for
Built for teams that need evidence.
Brands watching their reputation
Public affairs and campaign teams
Publishers testing a topic
Agencies reporting trends to clients
What you receive
Deliverables, named.
- A questionnaire written for your subject, with the sample and method on record
- A tracker repeated weekly, monthly or around an event
- Movement over time with the news and conversation volume beside it
- Percentages by group, never individuals
- A branded PDF and the underlying tables
How the work runs
4 steps. No surprises.
Design
A short questionnaire and a sample, with what the study cannot say written beside them.
Field
Answers are collected, checked for consistency and kept with their method.
Compare
Each wave is set beside measured conversation, so a change can be read in context.
Honest edges
What this cannot tell you.
- Respondents are a sample, not the whole country
- Individual answers are never reported
- Text of public comments is read only where a method is agreed for it
Questions, answered
Straight answers.
How often can it run?
As often as the question needs: weekly, monthly, or in bursts around a launch or an election.
Who are the respondents?
The group named in the brief. The sample and how it was reached are written into the method.
Does it replace social listening?
No. It adds the one thing listening cannot give: a direct answer to a question you chose.
Related services
Often used together.
Platform data is YouTube today. Instagram and Facebook are planned for January 2027, X for 2027 and connected TV by July 2027, subject to each platform's data access terms; a brief says which parts are measured and which are asked.
Bring us the question.
Name the decision, the people and the date. We write the question back in a form the data can answer.