Name the change
What the programme is meant to change, and in whom.
CSR Impact Study
Whether a social programme reached the people it was meant for, and whether it changed what they know or do.
A CSR programme is judged by what changed, not by how much was spent. The CSR Impact Study asks the people a programme was meant to reach what they saw, what they understood and what they did next, and measures how far the programme's own communication travelled.
It gives a funder, a board or a partner a record that stands up to questions, with the method written down beside the result.
Who it is for
Built for teams that need evidence.
Corporate CSR and sustainability teams
Foundations and NGOs
Public institutions running awareness drives
Agencies reporting impact to funders
What you receive
Deliverables, named.
- A baseline before the programme and a follow-up after it
- Reach of the programme's films, posts and broadcasts on measured platforms
- Awareness and intent answers from the people it targeted
- A plain-language impact note for boards and funders
- Tables and method kept with every figure
How the work runs
4 steps. No surprises.
Baseline
A first set of answers before the programme starts, so change can be seen.
Follow up
The same questions after the programme, with reach figures for its communication.
Report
What moved, what did not, and what the study cannot prove.
Honest edges
What this cannot tell you.
- A survey shows association, not proof that the programme alone caused a change
- Reach is measured only on platforms we can read
- Outcomes outside the questions asked are not reported
Questions, answered
Straight answers.
Can you start after the programme has begun?
Yes, but a baseline is then missing. We say so in the report and use comparison groups where they exist.
Can the findings be published?
Yes, in the form agreed up front. Use of the StatAxis name needs our written permission.
Do you visit field sites?
Fieldwork is scoped in the brief. The brief states what is collected remotely and what needs people on the ground.
Related services
Often used together.
Platform data is YouTube today. Instagram and Facebook are planned for January 2027, X for 2027 and connected TV by July 2027, subject to each platform's data access terms; a brief says which parts are measured and which are asked.
Bring us the question.
Name the decision, the people and the date. We write the question back in a form the data can answer.