Define the brand
Names, spellings, spokespeople, campaign lines and the rivals to compare with.
Brand Attention Measurement
How much of the audience's attention your brand, campaign or spokesperson actually gets, set beside the names around it.
A brand is easy to count in a press clipping and hard to count in a crowd. Brand Attention Measurement follows where your name, your campaign or your spokesperson appears across measured news and creator channels, how many people were watching at that moment, and how that compares with the brands you compete with.
The measure is built on the audience that was actually present, taken from public platform data and the STX Index, so a mention at midnight is not scored like a mention in prime time.
Who it is for
Built for teams that need evidence.
Brand and marketing teams
Agencies reporting to a client
Political and public campaigns
Corporate communications teams
What you receive
Deliverables, named.
- Share of attention for your brand against a named set of rivals
- The hours, channels and programmes where you appear, and where you are missing
- Peak moments with the audience present at each one
- A weekly or monthly branded PDF, or a live screen
- A written note on what could not be measured
How the work runs
4 steps. No surprises.
Set the field
The channels, languages and dates that count, written down before any figure is drawn.
Measure
Mentions are matched to the audience present at that moment, with the confidence of each figure stated.
Report
Findings first, tables next, method last, as a branded PDF, a live screen or an API.
Honest edges
What this cannot tell you.
- Tone is not read into a mention unless a study is agreed for it
- Anything outside the measured platforms is not counted
- Who exactly watched is never known, only how many and when
Questions, answered
Straight answers.
What counts as a mention?
The words you give us: brand names, spellings, spokespeople and campaign lines. The list is fixed in the brief, so the same rule is applied every week.
Can we compare with competitors?
Yes. You name the set, and every figure for you and for them is built the same way, with the same confidence marks.
Is the audience figure an estimate?
It is a measurement of the audience present on public platform data, with its confidence stated. Where a figure rests on little data, the report says so.
Related services
Often used together.
Platform data is YouTube today. Instagram and Facebook are planned for January 2027, X for 2027 and connected TV by July 2027, subject to each platform's data access terms; a brief says which parts are measured and which are asked.
Bring us the question.
Name the decision, the people and the date. We write the question back in a form the data can answer.