Choose the field
The topics, formats and audiences to follow.
Content Appetite Tracker
What audiences want more of, from what they watch and from what they say they want.
The Content Appetite Tracker reads two things together: which topics, formats and hours draw audiences on measured platforms, and what respondents say they want more or less of. Where the two agree you have a sure bet; where they differ you have a question worth testing.
It is built for commissioning, scheduling and editorial planning, not for guessing.
Who it is for
Built for teams that need evidence.
Programming and commissioning heads
Editors and digital teams
Creators choosing their next format
Brands planning branded content
What you receive
Deliverables, named.
- Topics and formats ranked by measured audience and growth
- A short survey on what people want more or less of
- Where behaviour and belief agree, and where they do not
- Best hours and lengths for each format
- A monthly refresh, or a one-off study
How the work runs
4 steps. No surprises.
Measure
What drew audiences, and when, on measured platforms.
Ask
A short survey to hear what people say they want.
Decide
A ranked list of what to commission, schedule or test.
Honest edges
What this cannot tell you.
- Appetite for something new cannot be measured before it exists
- Survey answers show intent, not later behaviour
- Only measured platforms are read
Questions, answered
Straight answers.
Is it a trend report?
It includes trends, but its job is to guide a decision on what to make or schedule.
Does it cover regional languages?
It covers the languages and channels we measure. The brief lists them.
Can we track our own content?
Yes. Your channels are included beside the market.
Related services
Often used together.
Platform data is YouTube today. Instagram and Facebook are planned for January 2027, X for 2027 and connected TV by July 2027, subject to each platform's data access terms; a brief says which parts are measured and which are asked.
Bring us the question.
Name the decision, the people and the date. We write the question back in a form the data can answer.