Media Buyer Intelligence
Market size, channel position, audience movement, content signals and competitive context as planning inputs.
- Channel benchmarking
- Audience intelligence
- Competitive mapping
- Media planning datasets
Data that supports the decision.
StatAxis can work as an intelligence platform, data partner or research partner for organisations that need a clearer view of audiences, markets and competitive movement.
Custom Data Services
Build collection, normalization, dashboards, APIs and recurring reporting around a defined business question.
- Data collection
- Data engineering
- Custom dashboards
- Recurring reports
Market Intelligence
Turn fragmented digital observations into structured market views, benchmarks and decision-ready reports.
- Market studies
- Competitive intelligence
- Benchmarking
- Industry reports
Who we serve
Built for teams that need evidence.
Media Buyers
Plan with market and channel evidence.
Brands
Understand audiences and competitive attention.
Agencies
Build repeatable intelligence into client work.
Publishers
Track position, content and audience movement.
+Also for
More people who need evidence.
Message at the right hour
Find when the country watches.
A record to stand on
An IFX Score and a clean history.
See the whole field
Thirty channels side by side when a story breaks.
+How an engagement runs
Four steps. No surprises.
- 01BriefYou name the decision. We frame the question.
- 02BuildWe set up channels and definitions, and say what will not be measured.
- 03MeasureFindings arrive with evidence and confidence.
- 04ReportA branded brief, a live screen or an API.
0ways to work with us
0briefings, one per reader
0filters that work everywhere
0steps in every engagement
Fixed by design, not market figures.
What you receive
Deliverables, named.
Media buyer intelligence
- Cost per 1,000 live viewers from your own rates
- Value index against the middle of your list
- A suggested budget split, risky channels left out
- Target by state, age and gender where known
Custom data services
- Collection and definitions for your question
- Dashboards and recurring branded reports
- An API when your team needs one
- A written note on what is not measured
Market intelligence
- Share by group, and who gained it
- Prime-time league and peak moments
- Benchmarks and competitive maps
- Findings with evidence and confidence
Questions we answer
Ask it like this.
Media company
- Which hour is a rival winning?
- Who gained share this week?
- Where is our audience steadiest?
Media buyer
- Which three channels give the most audience for ₹10 lakh?
- Can I trust this channel’s numbers?
- Will this reach 25–34s in Bihar?
Campaign
- When is India watching, and on what?
- How much attention is on politics?
- Which voices do people follow?
Creator
- Is my reach real?
- Shorts or full videos?
- Where am I weakest of the three pillars?
Questions, answered
Straight answers.
How do we start?
Tell us the decision, the audience, the channels and the date. We write the question back in a form the data can answer.
What will you tell me you cannot measure?
Saves, shares and conversions, anything outside YouTube today, and who exactly watched. We say so in the brief before work starts.
Can the work be recurring?
Yes. A weekly briefing, a live screen for an event, or an API feeding your own dashboards.
Is the audience data verified?
Audience profiles are shown only where a channel or a named study supplied them, with the source and date. Channels can join the verified audience programme to supply theirs.