Surveys
Audience, media consumption, brand, category and custom questionnaire studies.
Digital signals, market evidence and human answers.
Surveys and research complement observed platform behaviour with direct evidence from audiences, respondents and organisations.
Market Studies
Market sizing, competitive mapping, audience research and recurring intelligence reports.
Custom Research
Research scoped around a business question, target population, evidence requirements and decision.
Perspective matters.
Names are presented as an academic/mentor network and should be used only in the relationship form actually authorised.
IIT Bombay
Indian Institute of Technology Bombay
IIT (ISM) Dhanbad
Indian Institute of Technology (Indian School of Mines), Dhanbad
IIM Ranchi
Indian Institute of Management Ranchi
IIM Calcutta
Indian Institute of Management Calcutta
TISS
Tata Institute of Social Sciences
0kinds of research
0steps in every brief
0rule for audience data: percentages, never individuals
Fixed by design, not market figures.
How a brief runs
From question to evidence.
Frame
- Name the decision
- Name the people to hear from
- Fix the date the answer is needed
Design
- Questionnaire, sample and method written down
- Where it will sit beside observed behaviour
- What it will not be able to say
Field
- Collect the answers
- Check them for consistency
- Keep the method with the result
Report
- Findings first, tables next, method last
- Confidence stated on every figure
- A branded PDF, or a live screen
What it adds
Behaviour tells you what. Answers tell you why.
Observed
- What people watched
- When, and how much
- Measured from public platform data
Asked
- What people say they want
- What they think of a brand or category
- Collected directly from respondents
Together
- Behaviour checked against belief
- Gaps named, not smoothed over
- A decision with both behind it
Questions, answered
Straight answers.
Why pair surveys with platform data?
Platform data shows what happened. Only a question can ask why. The two answer different things, and a decision is stronger with both.
Who sees the results?
You do, in the form you agree up front. Our standing rule for audience data is percentages, never individuals.
What about the academic network?
The institutions are listed as an academic and mentor network and are to be mentioned only in the relationship form actually authorised.
Bring us the question.
Name the decision, the people, the date.