Market
Hindi, English, Business, Tamil and regional market views with period and stream scope.
One place to understand the digital media market.
Measure markets, channels, streams and content through timestamped observations. Move from raw evidence to comparable intelligence and qualified decision inputs.
Intelligence architecture
Data organised around the questions users actually ask.
Channel
Audience, views, growth, rank, share, movement, historical trajectory and competition.
Content
Video performance, velocity, engagement, upload cadence and content-level signals.
Competitive
Compare channels, markets and time periods without hiding uncertainty or missing evidence.
Three layers
DATA → ANALYSIS → STATAXIS VIEW
DATA
What was observed, when and from which evidence.
ANALYSIS
What changed across comparable observations and competitive context.
STATAXIS VIEW
What the available evidence supports — without inventing causality.
+New on the platform
What you can do with it.
Three layers, now with working instruments.
Findings for your role
The week's findings, written for your role, with evidence.
Prime time and live compare
Hourly audience, and up to thirty channels on one live screen.
Weekly views and the report builder
Choose days, hours, feed and genre. Download a branded PDF.
IFX Score
Impact, Followership, eXposure, for people who publish.
Media planner
Cost per 1,000 viewers, a value index, a budget split.
Authenticity radar
Six signals, with evidence and the reviewer's decision.
Place and age, where known
State, age and gender, only with source and date.
People and access
Package access, per-person privileges, seat limits.
+Filters
One way to ask the question.
One set of filters, everywhere.
Filter by
- Category and language
- Dates and hours
- Place and age group, where known
- One channel, or a handful
And it says when
- An audience is not known
- A figure rests on thin data
- A flag was cleared or confirmed
0steps from stream to decision
0signals on the authenticity radar
0channels on one live screen
0weighted parts in the STX Index
0pillars in the IFX Score
Fixed by design, not market figures.
Inside each view
What you will find in each.
The four views of the platform, opened up.
Market
- Share of views by group, and who gained it
- Prime-time league: average and peak by hour
- Genre mix of new videos
- Weekly views for any run of days
Channel
- Audience now, average and peak
- Growth, momentum and rank
- STX Index with its confidence
- Authenticity flags and the reviewer’s note
Content
- Views of every new upload, in order
- Shorts against full videos
- Upload cadence and gaps
- Reaction depth: likes and comments per view
Competitive
- Thirty channels on one live screen
- Tone of what each is showing
- Change against five minutes ago
- A branded picture card of the top ten
Method
Every number shows its working.
Collected
- Public YouTube data, about every two hours
- Live streams sampled every minute
- Each measurement keeps its timestamp
Checked
- Integrity checks on the stored data
- Six signals on the authenticity radar
- Flags are questions, never verdicts
Qualified
- Confidence beside every score
- Missing is shown as missing, never as zero
- No cause is claimed without evidence
Coverage
Where the signal goes next.
YouTube is live. The rest follows in this order, as each platform’s data access allows.
- NowYouTube
Live viewers every minute, uploads, views, likes, comments and subscribers for the channels we track.
- Jan 2027Instagram and Facebook
Planned. Public account metrics and, where an account connects, its own audience, within what each platform’s API allows.
- 2027X
Planned for 2027, subject to the platform’s data access terms.
- Jul 2027Connected TV
Planned. CTV intelligence alongside digital video, with the same rule: show the source, show the confidence.
Questions, answered
Straight answers.
What does StatAxis measure?
Public YouTube data: live viewers, views, likes, comments and subscribers, each with the time it was observed. It never claims to know who watched or why.
How often does it refresh?
Channels are read about every two hours and live streams every minute. The live compare screen refreshes itself every 15 seconds.
What does confidence mean?
It says how much evidence stands behind a figure. A thin sample carries a low confidence and is tagged preliminary, so a small base cannot pass for a certainty.
Can I take the data out?
Reports download as branded PDFs that people can read but scripts cannot. Machine-readable exports are a privilege your package or administrator switches on.
Do you show who the audience is?
Only where it was supplied, with its source and date: age bands, gender and states, in percentages. Where it was not supplied the screen says so.
Which platforms are covered?
YouTube today. Instagram and Facebook are planned for January 2027, X during 2027 and connected TV by July 2027.
See it on your question.
Tell us the audience, channels and date.