IImpact · 35%
How strongly it lands.
Reaction per view, staying power, and whether your best upload travels far beyond your followers.
Depth of reactionStaying powerBest upload
IFX Score
Impact. Followership. eXposure.
For people who publish instead of broadcast. Three pillars, one score out of 100, and a confidence beside it.
01Three pillars
Why three letters.
One number hides what a creator is good at. Three pillars show it.
FFollowership · 35%
The audience behind them.
Size, loyalty (how many subscribers turn up) and growth.
Audience sizeViews per subscriberGrowth
XeXposure · 30%
How far, how often.
Reach per upload, regular publishing, steady results and momentum.
Reach per uploadRegular publishingSteady results
02Honesty
A score that knows how sure it is.
Built in
- Ranked against peers, not a fixed scale
- Four parts do not depend on size, so a small creator can score well
- Unmeasurable parts are left out; the rest is re-weighted
- Thin history pulls the score toward 50
- An open radar flag takes 10 points; a confirmed one withholds the score
- A plain-words profile: Steady, Rising, Hit-driven…
Not measured
- Saves, shares, conversions
- Other platforms (YouTube only, for now)
- Why anyone watched, or who they are
03Who it is for
One score, four readers.
Know where to work
Work on your weakest pillar first.
Check before you pay
Score, confidence and authenticity record.
A record of reach
A checkable history, beyond follower counts.
Choose a messenger
Compare voices on reach, reaction and regularity.
0pillars
0measured parts
0points, the top of the scale
0points off for an open radar flag
Fixed by design, not market figures.
The weights
Three pillars, drawn to scale.
The sixteen parts
What each part looks at.
Impact
- Depth of reaction: likes plus five times the comments, per view
- Conversation: comments per 1,000 views
- Staying power: videos older than ten days still gaining views
- Best upload against audience size: one upload that travels far beyond the followers
Followership
- Audience size
- Loyalty: a mature upload’s median views as a share of subscribers
- Growth, once three days of history exist
- Reaching beyond subscribers: the share of uploads watched by more people than follow the creator
- Live turnout: peak viewers at the creator’s own live streams, against subscribers (only for creators who went live)
eXposure
- Reach per upload: the median video
- Regular publishing: uploads per week and how even the gaps are
- Steady results: how little views swing between uploads
- Hit rate: how often an upload reaches the typical peer upload
- Fresh uploads: how recently the creator published
- Momentum: are newer uploads doing better than older ones
- Early pull: how well new uploads do in their first ten days, against subscribers
Questions, answered
Straight answers.
What does preliminary mean?
The score rests on little evidence: few uploads, no subscriber data or short history. It is pulled toward 50 and tagged so it cannot look sure.
Why only YouTube?
That is where public data exists today. Instagram and Facebook are planned for January 2027, X for 2027, connected TV by July 2027.
What does a radar flag do?
An open high-risk flag takes 10 points. A flag a reviewer confirms withholds the score. A cleared flag stops counting.
Steady, Rising, Hit-driven?
Plain-words profiles beside the number: Steady results, a Rising audience, Hit-driven reach, or Impact-, Follower- or Exposure-led when one pillar leads.
See your score.
Apply and name your channel. We show you the three pillars.