Will this reach 25 to 34 year olds in Bihar? It is the right question, and YouTube’s public data cannot answer it.
What is not public
A channel’s owner sees viewer age, gender and location in their own analytics. Nobody else does. A tool that shows a confident age split for a channel it does not own is guessing.
What StatAxis does
It does not guess. When a channel or a named study supplies an audience, StatAxis stores it with the source and the date: age bands, gender, states. Every other channel says plainly: audience not known.
Where we know, we show the source. Where we do not, we say so.
In a plan
Choose a target in the planner: age groups, states, a gender. For each channel with a profile, StatAxis finds the share inside your target and applies it to the average audience. That is the matched audience, priced per 1,000 matched viewers. Channels without a profile are listed as no audience data and kept out of the budget split.
The verified audience programme
Run a channel? Share your split, in percentages and never individual viewers. We publish it with the source and date; you can update or withdraw it at any time.
The rule
Buy against an audience whose source you can name.