Most dashboards stop at the chart. StatAxis continues until there is a sentence a person can act on, then shows its working. Eight steps, none optional.
1. Collect
Public YouTube data about every two hours; live streams every minute. Every measurement keeps its timestamp.
2. Verify
Integrity checks, then the authenticity radar. Flags are shown, not hidden.
3. Measure
Counts become weekly views, prime-time audience, the STX Index and the IFX Score.
4. Find
Rules over the measures produce findings: this channel took 36% of new-video views in its group. Each carries its numbers and a confidence.
A finding says what the data shows. It never says why.
5. Brief
The same findings, written for five readers: media company, buyer, campaign, creator, audience.
6. Report
A branded PDF: findings, then tables, then method. Readable by people, not by scripts.
7. Act
Each finding links to the tool that acts on it: planner, audience, radar, report builder.
8. Learn
A reviewer’s decision on a flag is kept and shapes the next report.
The rule
If a number cannot show its working, it is a rumour with a chart.